The Health Profession Regulators of BC has been nominated for an award from the Council on Licensure, Enforcement and Regulation (CLEAR) for its “Our Purpose, Your Safety” campaign designed to raise awareness of the importance of regulated health professions and their responsibility to ensure safe, ethical, and effective care.
The College of Pharmacists of BC was a key player in the development and September 2013 launch of the campaign, which utilized bus shelter ads, television spots as well as newspaper ads as a key means of getting the message out to the widest number of British Columbians.
The campaign was the first of its kind in BC, garnering attention from both national and international health regulators. The campaign also featured a website (www.bchealthregulators.ca) translated into the following 10 languages:
- Chinese (Traditional)
- Chinese (Simplified)
CLEAR is an international resource for regulators that promotes best practice and celebrates success through its annual awards. Award winners will be announced at the CLEAR's Annual Educational Conference on September 12, 2014 in New Orleans.